Vice President of Sales – Western Region
Ross Boelsen joined HIFU Prostate Services (HPS) in 2018 as vice president of sales for the western region, bringing over 20 years of sales experience with over 12 years in medical device sales. In his role at HPS, Boelsen is responsible for managing sales efforts in the on the west coast which includes identifying new physician partners and driving utilization through existing HIFU centers.
Boelsen has been part of several medical start up companies in cancer diagnostics and in the treatment of benign prostatic hyperplasia (BPH) treatment. He helped launch Rezum for BPH with NxThera and worked for superDimension in lung cancer diagnostics, where he was eventually part of the team that was acquired by Medtronic. Previously, he helped drive adoption of robotic surgery with Intuitive Surgical. He also spent time with Applied Medical were he gained operating room experience and was a top ranked sales performer. He has been responsible for training hundreds of physicians on the use of medical products throughout his career.
Boelsen started his career in consumer products, where he managed sales efforts for over 25 manufacturers in a region. This lead to the opportunity to join a distributor of office equipment where he spent the next 6 years ranked as a top producer.